One of the key elements during a strategy session for us is to really understanding our clients customers and helping them to better understand them also. We start at a high level and categorise who you are selling to.
These categories are broken down into the following:
- B2B – Business to Business: You are selling to organisations, corporations and non-profits instead of actual individuals.
- B2C – Business to Consumer (B2C): You are selling to individual consumers instead of businesses like B2C
- Marketplace: You are represented as a middleman that brings businesses (B2B or B2C) customers to one website.
Once you know the category your ideal clients fit into, it allows us to start building Customer Personas, these personas are so real you can see your customers from a mile away. Perhaps even smell them.
With these customer personas now targeting and marketing potential customers becomes easy. You can find out where customer hang out online, what they like to do and really get to understand them as a person.
For instance, your customer maybe extremely social and can be found on Facebook. Perhaps they are more of the life sharing type through photos, maybe Instagram will be better when starting to target new customers. However, this is just brushing the surface!
Golden Tip: Facebook Groups are a gold mine!
In the next post we’ll touch on what we do after your category is defined. Creating a customer persona + a free giveaway!
Is there another type of category you fall into that I haven’t covered? Comment below to let me know.