By now you should have heard about Local SEO Marketing and how important it is when it comes to marketing your business online. Before we dive into the impact this can have on your business, let us first understand what exactly Local SEO is exactly.
What is Local SEO?
Local SEO is a way for your business to be promoted and become visible when people are doing location based searches. These searches include attributes such as city, zip code, coordinates etc and also take into consideration the persons locale.
Now this is super useful for people doing searches as a service company 2000 miles away which may come up in a non location search actually can’t help you.
Who Does this Serve?
Local SEO Marketing is honestly a gold mine for brick and mortar business and for businesses in the service industry such as:
- Dentists
- Walk-in Banks
- Painters
- Carpenters
- Cleaners
- Retail shops, etc.
Do you fit into a Brick & Mortar type of business? If so, you can start benefiting form this.
How Can You Benefit From this?
According to HubSpot 72% of consumers that did a local search visited a store within five miles (Source: HubSpot Marketing Statistics).
It gets even better, “Near me” or “close by” type searches grew by more than 900% over two years. (Source: Chat Meter). This means that now has never been a better time to capitalise on location based searches and these statistics are only growing from here.
These statistics also tell us something quite interesting. These persons doing location based searches are pretty hot leads and pre qualified for your business. They are looking for a specific product / service and within their area. In addition to this, according to Joel House Search Media Search result information will send 70% of consumers to a physical store and 28% of the time local searches result in purchases.
What impact can this have on your business?
Local SEO Marketing can literally catapult your service business allowing you to get flooded with calls. The benefits directly impact your business leads and sales.
- It builds a layer of trust between your business and the potential customer. Being in the location based search results, persons viewing your business know that Google has done their du-diligence and that you must have at least proven yourself.
- Capture customers even before you have a website. You can setup without the need actually have a website.
- Hottest Prequalified Leads, once you have been setup, your business now is now placed in a position to receive more calls, inquires and walk ins.
- Potential customers, with all of these leads through Google, your business is almost guaranteed to increase sales and customers.
Now that you have an understanding of what Local SEO is, do you think you are ready to tap into the thousands of people searching every minute for services like yours in your business’s area? If so, book a call with us to see how we can help your Google Location Appearance.
