If you landed here, you’re probably trying to drive more traffic to your website.
One of the best ways to get in front of potential customers is by ranking on Google. So when they perform a Google Search, Boom! You’re there waiting.
So you already may have a pretty good idea of what keywords you want the business to rank for. If you are selling products, then you’ll want to rank for those keywords your customers are likely to use and categorise those products under.
With those keywords in mind, let us head over to one of the following links to research those keywords.
- Uber Suggest (Recommended)
- Word Stream
Going ahead with Uber Suggest, let us say we entered “Barbados Web Design Agency” or “Web Design Agency in Barbados” you will get an idea of how many people are searching for the keywords. You’ll also see the SEO difficulty and get keyword ideas by clicking into the left navigation menu.
From here, you will want to look for keywords having that marked as high difficulty. What does this mean? High difficulty tells us that the keywords are valuable. It also says that many people are competing for those keywords using paid ads.
Next, you’ll want to grab some keywords ranking with a low SEO difficulty score.
Finding keywords like these are gold mines because it tells us there is traffic coming from the use of these keywords. If someone else is willing to pay for ads from these keywords, it ‘s more than likely also converting to customers for them.
In order to drive more traffic to your website now that you have your keywords, you’ll have to integrate them within content that you publish such as blog post or articles. Even consider using them throughout the various pages on your website and you will be well on your way to ranking.
This process however can take months for results to start showing up on Google. The keywords may also not be the best ones to represent your product in your specific region. Driving traffic to your website using SEO can take time, if you’re interested in focusing on your business instead click here to get started with an SEO Strategy today.